2023 Our Impact
National Center for Missing & Exploited Children a beacon of hope, dedicated to safeguarding the security and well-being of society’s most vulnerable members: our children.- Client:
- The National Center for Missing and Exploited Children
- Industry:
- Non-Profit
- Capability:
- Visual Design, Websites
Strategic Redesign Initiative
Creative2 was honored to partner with the National Center for Missing & Exploited Children (NCMEC) to redesign the "Impact Report" page for 2024. The goal was to enhance the presentation of NCMEC’s significant achievements and the profound impact of their work. Our objective was to create a high-fidelity webpage that effectively communicates NCMEC’s efforts while ensuring an engaging and user-friendly experience.
How Creative2 supported
Our aim was to make extensive data on missing children more accessible and engaging. By simplifying complex information through interactive maps and intuitive visualizations, we ensured that users could easily navigate and comprehend critical insights. This approach was designed to empower users with a clearer understanding of the issue, promoting empathy and inspiring meaningful engagement with the cause of protecting missing children.
Color Palette
Strategic Impact
In the initial phases of our design process for the NCMEC Impact Report 2024 redesign, our focus was on creating a high-fidelity design and optimizing the user experience. This approach ensured that every aspect of the report was meticulously planned and refined. We consolidated extensive amounts of data into clear, accessible formats, using a color palette that blends hopefulness and optimism while maintaining a sense of the report's critical significance. This palette was carefully chosen to underscore NCMEC's role as a beacon of hope and emphasize the importance of their mission.
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