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Sound the Alarm for Kids

Declaring a mental health emergency for America's kids
Introduction
Client:
Children's Hospital Association
Industry:
Non-Profit
Capability:
Websites, Hosting, Visual Design
A Mental Health Crisis
In the first six months of 2021, children's hospitals reported an uptick of 45% in the number of self-harm and suicide cases among some of the most vulnerable members of our population, 5-17 year olds. Responding to steady increases in anxiety and depression, the Children's Hospital Association, American Academy of Pediatrics, and American Academy of Child and Adolescent Psychiatrists spearheaded the Sound the Alarm for Kids campaign, urging Congress that we are in a national mental health emergency for children and teens.
How Creative2 supported
Spreading awareness about the importance of mental health and protecting children are two of our greatest passions at Creative2. We were excited to team up with Forbes Tate Partners as the agency behind the visual design, website, and ad creative for this campaign. Our ads ran across TV, radio, and print - and were recognized with a 2022 Reed Award for Best Digital - Online Video for a Public Affairs Campaign.
Statistics that Highlight the Emergency
25%
increase
in overall mental health-related emergency department visits for 5- to 11-year-olds from 2019 to 2020.
31%
increase
in overall mental-health-related emergency department visits for 12- to 17-year-olds from 2019 to 2020.
14%
increase
in mental health emergencies for 5-to 17-year-olds seen at children's hospitals in the first two quarters of 2021 compared to 2019.
Awards
Campaign & Elections - 2022 Reed Awards
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