Take It Down
National Center for Missing & Exploited Children Empowering young people to remove explicit photos and videos from the Internet
Introduction
- Client:
- National Center for Missing & Exploited Children
- Industry:
- Non-Profit
- Capability:
- Business Systems, Websites
21st century dangers require 21st century technology to protect kids
The Internet can be a dangerous place, especially for children. The 21st century rise in online pornography and the easy ability to upload explicit images has led to countless unauthorized photos and videos appearing on the web - many of them of children under the age of 18. In partnership with some of the most important tech platforms of our time, including Facebook, Instagram, and TikTok - Take it Down is a groundbreaking tool that helps remove explicit photos of minors.
How Creative2 supported
Creative2 loves partnering with mission-centric organizations, and is particularly passionate about protecting children. For Take it Down, we designed the visual look and feel and developed the site (in numerous languages) - and continue to be the hosting and support agency of record.
- 75,000
- notices sent about explicit images in 2021
- 27 hours
- average time it took for an image to be taken down
- Around 85,000
- website users per month
The Story of
National Center for Missing & Exploited Children
Take It Down is a free service that can help you remove or stop the online sharing of nude, partially nude, or sexually explicit images or videos taken of you when you were under 18 years old. You can remain anonymous while using the service and you won’t have to send your images or videos to anyone. Take It Down will work on public or unencrypted online platforms that have agreed to participate.
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