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National Center for Missing & Exploited Children Logo

Take It Down

National Center for Missing & Exploited Children Empowering young people to remove explicit photos and videos from the internet
Client:
National Center for Missing & Exploited Children
Industry:
Non-Profit
Capability:
Visual Design, Websites
21st century dangers require 21st century technology to protect kids
The Internet can be a dangerous place, especially for children. The 21st century rise in online pornography and the easy ability to upload explicit images has led to countless unauthorized photos and videos appearing on the web - many of them of children under the age of 18. In partnership with some of the most important tech platforms of our time, including Facebook, Instagram, and TikTok - Take it Down is a groundbreaking tool that helps remove explicit photos of minors.
How Creative2 supported
Creative2 loves partnering with mission-centric organizations, and is particularly passionate about protecting children. For Take it Down, we designed the visual look and feel and developed the site (in numerous languages) - and continue to be the hosting and support agency of record.
The Story of
Take It Down is a free service that can help you remove or stop the online sharing of nude, partially nude, or sexually explicit images or videos taken of you when you were under 18 years old. You can remain anonymous while using the service and you won’t have to send your images or videos to anyone. Take It Down will work on public or unencrypted online platforms that have agreed to participate.
75,000
notices sent about explicit images in 2021
27 hours
average time it took for an image to be taken down
Around 85,000
website users per month
Media Appearance
Color Palette
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